It isn’t just a logo or a tagline—it’s the gut reaction people have when they hear your name. It’s built (or broken) by what you say and what you do. The choices you make and the people you roll with—it all tells a story. That’s your brand. It’s your rep. Your soul. Your identity. The reason people remember you—or don’t. With it, you’re bass-thumping, ass-jumping music. Without it, you’re just white noise.
When your product or service is more than just a purchase to your customers—it’s something they believe in—you have a brand hitting on all cylinders. The question is, how is YOUR engine humming?
The kind of transformation that keeps your motor running takes a creative hand and an agile mind. Or maybe it’s the other way around? We let The Left side worry about such details. Distilling an idea to its simplest, purest form so it visually communicates instantly is what Bob Patten does. The fact is, he has been knocking out award-winning brands solo for so long that explaining the process takes way longer than just doing it. So, both Nike and Dave continue to encourage Bob to “just do it.”
