Strategy meets storytelling. Data meets design. We are The Left & Right – the two sides of culture and brand.
NO FLUFF. NO HAND-HOLDING. JUST REAL RESULTS.
The Lansing Brewing Company was the first full-scale production brewery in Lansing from 1898-1914. In 2014, Lansing was the largest market in MI that did not house at least one production brewery. It was time for that to change!
Re-open the doors of the brewery after 100 years of dormancy and give Lansing it’s own full-scale brewery in over a century.
Create a brand, brand narrative and brand environment that embraced the nostalgia of the original brewery, but gave a dynamic vibe & feel for modern day beer enthusiasts.
After 8 years of successfully cultivating an award-winning and customer pleasing brand identity- through events, menus, product launches, social media, and everything else under the sun- the brewery was sold to an out-of-towner to write the next chapter in the brewery’s story. Creating a brewery from scratch doesn’t fall in your lap very often. I am grateful and proud I was at the table from day one to help mold and shape it. Cheers!
