Strategy meets storytelling. Data meets design. We are The Left & Right – the two sides of culture and brand.

OUR WORK

CASE STUDIES:

LANSING BREWING COMPANY

OVER 100 YEARS IN THE MAKING - KIND OF.

THE STORY:

The Lansing Brewing Company was the first full-scale production brewery in Lansing from 1898-1914. In 2014, Lansing was the largest market in MI that did not house at least one production brewery. It was time for that to change!

THE GOAL:

Re-open the doors of the brewery after 100 years of dormancy and give Lansing it’s own full-scale brewery in over a century. 

THE JOB:

Create a brand, brand narrative and brand environment that embraced the nostalgia of the original brewery, but gave a dynamic vibe & feel for modern day beer enthusiasts. 

THE RESULTS:

After 8 years of successfully cultivating an award-winning and customer pleasing brand identity- through events, menus, product launches, social media, and everything else under the sun- the brewery was sold to an out-of-towner to write the next chapter in the brewery’s story. Creating a brewery from scratch doesn’t fall in your lap very often. I am grateful and proud I was at the table from day one to help mold and shape it. Cheers!

WHAT THEY SAY

As someone who played a pivotal role in the creation and success of Lansing Brewing Company, Bob proved himself to be an extraordinary creative partner. From the inception of Lansing Brewing Company, Bob was integral to shaping not just the aesthetic and design of our brand, but also the essence of who we were and how we communicated our core values. His involvement…
RACHEL MICHAUD – PREVIOUS LBC PRESIDENT